amanda & freija

AMAZON ALEX –

CHANGING THE VOICE

OF EQUALITY
The challenge was to question the stereotype of woman as an assistant in a digital world with AI and voice assistants.

We found that that all assistants have a female identity. Amazon is now taking the lead towards equality by introducing Alex.
CREATIVE TEAM:
Freija Edlund & Amanda Wennberg
AWARD:
Summit Awards, 2019 -
Gold

Creative Conscience, 2019 - Bronze